ShoreRock Mission

Hospitality is all about taking care of people. Our goal is to take care of our employees, our guests, and our partners. We achieve this through the following guiding principles:

• We take care of our employees by providing them with opportunities to maximize their potential. It is our responsibility to support them in this journey both personally and professionally. We take this responsibility seriously by providing them with mentoring, training and opportunities for leadership.
• We take care of our guests by providing them with the best possible hospitality experience at a fair price. We always seek to raise the bar higher each time through our uncompromising commitment to operational excellence.
• We take care of our partners by ensuring maximum financial performance of each asset we have under management. We manage each property as if it were our only asset.